Fierofea Books Logo

Date: November 2020

Tools: Adobe Illustrator

Link: https://www.instagram.com/fierofea.books or https://fierofeabooks.wixsite.com/bookreview

Background

My friend and I are trying to create a new platform that helps donator and adopters of books around Indonesia. We found that young adults in Indonesia are trying to sell their books but it's hard to find buyers. If we donate our novel or self-development books or books written in English, not all orphanages or places want to receive them. Especially, when the young adults only have one or two books that they want to donate, it's become harder to donate them. The benefit that donator and adopters will get is helping them on decluttering (donation), adopt a new book free (no charge except shipping charge), adopt now send later, and easy adoption and donation.

Logo concept

We are showing the hand of the donator and adopter of the book. The book is wrapped in a gift (because we will package them well) and inside the gift is the book (you can see at the bottom of the gift). The "Fierofea" and "Books" font will be our main font for all of our design.

Serif Font

QT School Century

Handwriting Font

Charlotte

Color Palette

We choose the color purple (Russian Violet) that showing knowledge and wisdom. As the name Fierofea come from fierce and Sofea (Greek of Sophia means wisdom). The other colors are the warm and analogous color of the purple itself.